Purge & Compression

Data Driven Notification System

A Fear of Loss marketing system, or F.O.L., is a data driven notification tool that sends notifications based on when members join, when they upgrade, when they are about to be compressed, then they are about to be removed, when new members join their organization and when new members upgrade in their organization.

1. Pre-enrollees join Legtricity for free. Then, after receiving enough time to evaluate the opportunity, if they do not upgrade to full member status within 21 they will be removed from the F.O.L.
    
2. The reason for upgrading is that as a member an individual is able to see other new members joining “below” in his/her business organization.
    
3. As those members pre-enroll and then subsequently upgrade to member status, the instant notification system triggers upline IN's (Instant Notifications".
    
4. The “fear” is that if a pre-enrollee does not upgrade to member first, he or she will lose the money generated by the members below them. In other words, the individual will lose commissions that would have been his or her own had the simple action of upgrading to full member status been undertaken.