How It Works

Legtricity functions as follows:

	Lead Insertion
	Distributors in the MLM business opportunity generate leads. Leads are directed to visit the marketing website to pre-enroll into a business opportunity for a free trial period.
	No-Spam Communication
	Once the lead accepts and joins the business opportunity, he/she downloads and installs the Legtricity proprietary IN (Instant Notification) system on the desktop. The Legtricity IN system is similar to IM (Instant Message) systems such as Yahoo, Google, ICQ and MSN Messenger. Messaging systems of this nature have gained widespread popularity over the past several years and are now embraced by advertisers worldwide.
	Fear of Loss Marketing
	The Legtricity system will countdown a predetermined number of days, such as 7 (one week) or 30 (one month), at which time the new pre-enrollee will be removed from the system if he or she has not upgraded to member status by the appointed time. Each time a new pre-enrollee enters the system, the following INs are automatically delivered to the user’s desktop: Pre-enrollee welcome IN. Pre-enrollee sponsor IN. IN to Upline pre-enrollees. IN to Upline members.
	Purge and Compression
	During the free trial period, pre-enrollees in the system will receive INs periodically on their computer desktop notifying them of: How many paid members have come in after them. How many other pre-enrollees are below them. Date on which failure to upgrade to full member will cause them to be purged from the system and lose the possibility to receive credit for paid members.
	Lead Upgrade Management
	The fear of loss to upgrade from pre-enrollee to member is extremely strong when pre-enrollees see their organization growing virally below them. If they do not take the initiative to upgrade, they will “lose” the organization. When the pre-enrollee upgrades to member, the following INs are automatically delivered to each user’s computer desktop: Member welcome letter. Member Upline notification. Member sponsor notification.
	Billing & Payment
	Payments for upgrade to full member status are collected online by either credit card or pre-paid activation card. Pre-paid activation cards are available singularly or in bulk; bulk rates are discounted.