Purge & Compression

Data Driven Notification System

Compression is another way of creating urgency to act because it sets a date by which a pre-enrollee must act before their opportunity is lost. In effect, compression puts each pre-enrollee on a time fuse.

As an example, you set a pre-enrollment fuse of 21 days. Your notifications can start out “low pressure” and escalate upwards from there. “Do you know you only have 2 days left – people that pre-enrolled and upgraded after you are already earning commissions!”

Compression works to ratchet up the fear of loss… I’ve already lost out on commissions and now I’ve only got 2 more days to act; I’d better upgrade now.